I’ll be the first to admit: marketing generalized coaching services can be a real struggle. To begin with, you’re selling an intangible product – a future outcome. This means you need to highlight visible aspects of your client’s current situation, which in this case is the problem they have that requires fixing. Otherwise known as the top-of-mind problem, this is the issue that haunts them to the point where they’re motivated to invest in a solution. The tools of coaching can be applied to almost any context – career, business, health, relationships and life purpose to name just a few. To gain clients and permanently secure them in your roster you have to specialize in solving specific problems.